Specialized Coaching & Consulting helps athletes optimize performance by training the mind through mental fitness and flexibility. Founded by Jenny Shepard, M.Ed., HEADS UP was inspired by her own recovery from a severe soccer injury and years of experience working with youth, high school, and collegiate athletes. By combining expertise in health, wellness, psychology, Acceptance and Commitment Therapy (ACT), and Applied Behavior Analysis (ABA), Jenny created a proven system that strengthens both mental and physical performance.

HEADS UP is an individualized mental fitness training program for athletes, parents, and coaches. Using evidence-based strategies such as goal setting, mindfulness, mental flexibility, motivation, emotional regulation, and values-based performance, participants learn to reduce stress and anxiety while building confidence, resilience, and peak performance.