Specialized Coaching and Consulting, a high performance company that is focused on training the mind through mental flexibility.  We take performance optimization  to the next level. Train your Brain.  Our founder, Jenny Shepard, M.Ed, developed a passion for mental flexibility  coaching after rehabilitating a severe soccer injury and has been working with youth, high school and college athletes ever since. Combing her knowledge in health, wellness, psychology, Acceptance and Comment Therapy and principles of Applied Behavior analysis has created a platform for athletes to recieve mental performance coaching while improving mental and physical health.  Jenny created HEADS UP.​ 

​

HEADS UP  is an individualized training program for MENTAL FITNESS & FLEXIBILITY.  HEADS UP trains athletes, parents and coaches how to use evidence based strategies such as setting goals, self monitoring, mental flexibility, motivation, mindfulness, playing present, identifying values, and managing emotions all which fine tuning behaviors related to performance  while reducing stress, anxiety and fear and optimizing performance.